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Social Media

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Facebook

During my time at Marymount University, I managed all social media accounts. Facebook is one of the university's longest-serving social platforms and has proven to be an effective way to reach not only prospective and current students but also parents and alumni. 

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An increased focused to engage this broad audience has contributed to a 12.98% growth in page followers

since November 2020.

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Instagram

Instagram was proved to be the most popular platform among Marymount students. As such, I created additional Highlights tabs focused on campus clubs and organizations and upcoming events. 

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Since August 2020, there has been a 4.5% growth in followers, totaling 4,963.

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Twitter

Twitter is an effective platform to reach users beyond your core audience, including the accounts of higher ed institutions, businesses and nonprofits.

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Since May 2020, Twitter followers have increased by 4.5% to 4,452 as of November 2021.

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